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百特陶瓷 | 百特先生红爆设计周解密

百特陶瓷 | 百特先生红爆设计周解密

分类:
品牌动态
作者:
百特陶瓷
发布时间:
2019-12-12
12.5-8百特陶瓷以“造色”为主题,携品牌新IP——变色龙,在广州设计周高调亮相。
 
 
漫威画师说:“品牌有生命周期,而真正的IP它是永久存活的”。先不去深入剖析这句话对错与否,因为这不重要,重要的是,IP已经不再是那个被炒得发光发亮的热词,而是有独特生命、独立人格和永恒魅力的人格化的形象。
 
 
百特陶瓷率先洞察到“品牌IP化”这一营销趋势,积极推动品牌的IP化转型。早在第33届佛山春季陶博会期间,百特携手品牌形象代言人黄晓明推出“百特品牌新IP—变色龙”,以“百特先生,百变生活”为传播语,全面推出品牌新营销模式。
 
变——用设计引导销售
 
设计的内涵是文化,设计引导客户整体消费是未来消费习惯的必然趋势,设计的文化内涵是支撑设计价值的根本,也是产品被消费者所接受的前提。
 
百特品牌负责人表示:2020年,百特团队全力向“导购设计化,设计导购化”的目标迈进,从销售产品本身上升到文化、品位和生活方式的引导型消费。从总部到经销商团队每位成员,必需接受严格的、系统性的学习,从内向外逐步实现“从产品消费到功能消费再到生活方式(文化价值)的消费,以百特团队的专业力量推动年轻一代新的消费习惯。
 
 
 
 
 
 
 
 
色——创造自己的色彩
 
2020年,百特重点注重色彩的输出,从品牌调性到产品设计,从家居空间到生活格调的打造,不再拘泥于传统意义上的“黑白灰”基础色,呼吁大家重新聚焦于生活本身,将自己偏爱的颜色展露出来,将想要展示的颜色和能够衔接各种颜色的“基础色”大胆地搭配使用,创造属于自己的色彩。
 
 
 
魔特馆——造色现场
 
 
 
 
 
 
 
当下,陶瓷行业严重供过于求,全球消费市场与结构发生显著变化。百特陶瓷因时而变,顺势而为,从理念到表现,从设计到空间,用色彩对话,用色彩传神。
 
 
 
色彩的世界里
可以实现无声胜有声
生活的形态
因设计而生动
也因色彩而丰富
挣脱束缚
来百特
一起做个“好色之徒”吧

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